Interested in gaining insight into the applications of big data and analytics in the marketing world? Want to be taught by professionals from leading companies? Sydney Marketing Society in collaboration with BISA is hosting a workshop on how big data and analytics can be used to inform strategy and marketing, alongside networking and case studies.

Presentations from experts representing Deloitte, Accenture, Commonwealth Bank and WooliesX will be imparting their industry knowledge, sharing strategy advice and how to approach the given case study. Each will give their own presentation to talk through their specific process, reasonings and outcomes of a real-life case. Afterwards, there will be an opportunity to network with fellow students and business professionals.